What I learned in sports this week: there's been enough bark. Where's the bite?

If you've ever seen the movie "Reservoir Dogs", there's a scene where Michael Madsen's character tries to provoke Harvey Keitel by asking "Are you going to bark all day little doggy, or are you going to bite?"

This week a letter signed by 50 U.S. Senators was sent to NFL Commissioner Roger Goodell urging him to change the Washington Redskins name."Today, we urge you and the National Football League to send the same clear message as the NBA did: racism and bigotry have no place in professional sports. It's time for the NFL to endorse a a name change for the Washington DC football team," the letter read.

The Redskins name continues to be a hot button topic worthy of discussion. I, personally, respect that if you are calling someone a name and it is received as derogatory to their culture then it does deserve the attention and conversation.

Redskins owner Dan Snyder stands firm he will not change the name.
So if Senators and elected government officials are so passionate about this cause and the bigotry of the nickname, my question to them is "are you going to bite"?

What's your call to action or are you just going to keep sending harsh notes and looking for attention in the headlines? In reality, no movement will ever happen in this story until the NFL takes a financial hit.

The Oneida Nation doesn't have the money nor legal power to go up against the league. How about corporate America? 48 hours after Donald Sterling's comments, the LA Clippers lost multiple sponsors and millions in advertising. NBA Commissioner Adam Silver knew his corporate partners were next to pull if no action was taken.

Name one NFL advertiser who's pulled because of Washington's nickname?    
Don't think to hard, the answer is none. That leaves the US Government. How would they drastically put pressure on Goodell? Would they dare look into the NFL's non for profit tax exempt status? Yes, believe it or not but the NFL,who's commissioner makes $30 million a year in salary, is a non for profit?

Are US Senators ready to open that door or push the same NFL with owners that give multi-millions party contributions to both the Republican and Democratic campaigns? I clearly understand the Redskins nickname offends some and is defended by others who want to keep their team's history but for those in the US Government: enough with the letters and grandstanding. If 50 US Senators are so concerned about this issue,my question to them is are you going to bark all day? Or are you going to bite?