SQUIRRELS BREW UP PARTNERSHIP WITH CENTER OF THE UNIVERSE
Team to Introduce Squirrels Brand Beer; Begins Name the Beer Contest
Richmond, VA – The Richmond Flying Squirrels are excited to announce a partnership with Center of the Universe Brewing Company (COTU), and the creation of a new Flying Squirrels brand of beer. The beer will be brewed locally by Center of the Universe Brewing Company and distributed by Brown Distributing. The Squirrels are also pleased to announce a fan-interactive “Name the Beer” contest in conjunction with the Richmond Times-Dispatch. Once the fans have weighed in and a name is selected, the team will unveil branding for the beer line as well as distribution plans. The new Flying Squirrels beer will be available regionally as well as at The Diamond.
“Although I’ve never been a big beer drinker, the Squirrels realize how important the craft beer industry is to this region,” said a grinning Flying Squirrels’ Vice President & COO Todd “Parney” Parnell. “In all seriousness though, we recognized this as a wonderful opportunity to join in the beer craze in Richmond. With ideal partners in Center of the Universe and Brown Distributing, we know that this brand will be of the utmost quality and something baseball and beer enthusiasts will enjoy immensely.”
The Squirrels are asking fans to help name the beer through an on-line and text contest. Flying Squirrels prize packs will be awarded to random winners that participate in the contest. Fans can log their vote at Times-Dispatch.com/Contests or by texting SQUIRRELSBEER in all capital letters to 44544. Standard text message rates may apply. The “Name the Beer” contest is open immediately, and will continue until 5 pm on Friday, December 6th. The text portion of the contest will be conducted by Opt4Cards (Information Below). Fans can choose their favorite from a list of five finalists.
“We really want this brand to embody the creative nature with which we approach the baseball business,” added Parnell. “We think each of the name finalists has potential, and as always, want feedback from our fans to gauge what direction they want our efforts to go.”
Once the name of the beer is selected, the Squirrels and COTU will unveil the brand identity of the beer at a special event held at the Center of the Universe Brewery on December 17th.